HOW WE CAN WORK TOGETHER
Four ways to bring leadership clarity to your AI decisions.
The work I do takes four main forms. Each is designed for a different moment in your organisation's relationship with AI — from the first board conversation about what you're actually adopting, to Executive and Leadership development, through to long-term advisory partnership as the deployment unfolds.
The common thread across all four is the premise of The Conscious Organisation: AI is a leadership question dressed up as a technology one. Whatever the engagement, the work is fundamentally about helping leaders see what they are actually being asked to decide, and what they might be giving away.
A note for leaders whose AI deployment is already in trouble
If you are here because an AI deployment is not delivering the benefits that were promised, has created unexpected problems, or has put your organisation in a difficult position — you are in the right place. The work I do is as applicable to recovering from an AI deployment as it is to designing one.
This is the territory where the combination of corporate affairs and reputation management experience with AI-leadership thinking is most uniquely valuable. AI deployments rarely fail quietly; the recovery is usually as much about institutional reputation, accountability framing, and how the organisation positions itself publicly through the recovery as it is about the operational fix.
For most situations, the Board Briefing is the right starting point. For more serious situations, the Advisory Partnership offers sustained support across the months it takes to do the recovery properly.
i.
The Board Briefing
FORMAT
A half-day engagement culminating in a 90-minute session with your board
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AUDIENCE
Boards, executive committees, or senior leadership teams
INDICATIVE COST
From £6,000
A facilitated session for the leadership team that needs to think clearly about AI — whether before, during, or after a major deployment decision. We work through the specific AI activity already happening in your organisation, map it against the ten archetypes from The Conscious Organisation framework, and surface the leadership decisions hiding inside what may have been presented as technology choices.
The aim is not technical training. The aim is judgement. By the end of the session, your leadership team has a shared language for what AI is currently doing in the organisation, a clearer view of where the identity and accountability risks sit, and a sharper sense of the questions that need answering before the next decision is made — or, where the deployment is already in trouble, the questions that need answering to recover well.
THIS IS RIGHT FOR YOU IF...
You are approaching a significant AI deployment decision; your AI work is already underway and is not delivering the expected benefits, or has surfaced unexpected problems; your leadership team is not all reading the situation the same way; or you want a structured conversation that goes deeper than the standard "what AI can do for us" framing.
Typically delivered within four to six weeks of first conversation. For situations requiring urgent attention, accelerated delivery can usually be arranged. Available in person or remotely.
ii.
The Executive Offsite
FORMAT
Two days, residential or split across two sessions
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AUDIENCE
Executive teams and boards
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INDICATIVE COST
Tailored to scope; enquire with brief
A facilitated programme for executive leadership teams who know that AI deployment is a leadership issue, not a technology one, and want time to work it through properly — whether to align before launching, course-correct mid-deployment, or do the difficult thinking required when a deployment has not delivered what was promised.
Across two days, we use the AI Archetypes Framework to map what AI is currently doing, and could do, across your organisation, identify where the deployment is at greatest distance from your stated values, work through the governance and accountability decisions this surfaces, and develop a leadership charter that the team owns collectively for how AI decisions will be made going forward.
The output is not a set of recommendations. It is a leadership team that has done the thinking together, in the same room, and emerged with a shared language and a shared position. That outcome is hard to reach in shorter formats and almost impossible to reach without dedicated time.
THIS IS RIGHT FOR YOU IF...
AI is now a strategic priority, your organisation is past the question of whether to deploy and into the question of how, and you want your executive team aligned on the leadership choices before the deployment outpaces the governance.
Includes pre-offsite preparation interviews with each team member, two days of facilitated work, and a written record of the decisions and commitments made. Optional follow-up session at 90 days.
iii.
The Conscious Organisation Programme
FORMAT
Cohort programme, six weeks
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AUDIENCE
Non-technical senior leaders below board level — typically heads of function, divisional directors, and emerging executive talent
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INDICATIVE COST
Tailored to scope; enquire with brief
A structured programme for senior leaders who will be responsible for living with the consequences of AI decisions made above them, and increasingly, for making those decisions themselves.
The programme runs as a cohort of eight to twelve participants across six weeks, combining facilitated sessions, applied case work, and one-to-one coaching. It is built around the central argument and framework of The Conscious Organisation, translated into the questions senior leaders below board level are actually being asked to navigate: how to govern AI deployments in their function, how to maintain institutional judgement when work is increasingly handed to systems, how to recognise the identity decisions hiding inside efficiency conversations, and how to lead teams whose work is being reshaped underneath them.
This is the route through which the book's thinking becomes practical leadership capability — not training in how to use AI, but development of the judgement to lead well in its presence.
THIS IS RIGHT FOR YOU IF...
You have a layer of senior leaders below the executive team whose work is being significantly reshaped by AI, and you need them to develop the leadership capability to navigate it rather than be navigated by it.
Delivered for in-house cohorts within a single organisation, or as open cohorts for senior leaders from multiple organisations. The in-house version can be tailored to your sector and the specific AI deployment context you face.
iv.
Advisory Partnership
FORMAT
Six-month retained relationship
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AUDIENCE
CEOs, CHROs, and executive teams navigating significant AI-driven change or recovery
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INDICATIVE COST
Tailored to scope; enquire with brief
A retained advisory relationship for the leader or team carrying the weight of a major AI deployment, or the recovery from one, over time.
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Where the Board Briefing and the Executive Offsite are concentrated interventions at specific moments, the Advisory Partnership is sustained accompaniment across the months when the real decisions get made, often in conversations that were not planned, about questions that were not anticipated when the deployment began.
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The relationship typically includes a monthly working session with the primary client (CEO, CHRO, or named executive lead), between-session access for live decisions and difficult conversations, periodic briefings to the wider leadership team or board as needed, and a quarterly review of where the work has reached.
This is for the leader who is doing the genuinely difficult work where the decisions matter, the precedents are scarce, and the cost of getting the change wrong is significant for the organisation.
Equally, it is right for the leader who has inherited an AI deployment that is in trouble and needs sustained, senior thinking partnership through the recovery.
THIS IS RIGHT FOR YOU IF...
You are leading a major AI-driven change in your organisation; or you have inherited or are responsible for an AI deployment that is not delivering, or that has created problems beyond the technical implementation; the situation has consequences beyond technology; and you want a thinking partner who will be there across the months it takes to do the work properly, not only at the moments when external eyes are watching.
Delivered in person or remotely
HOW I THINK ABOUT THIS WORK
Four principles that shape every engagement.
AI is a leadership question.
I do not advise on which technology to deploy, which vendor to choose, or how to architect the system. There are people who do that well and I am not one of them. My work begins where their work ends — in the leadership decisions about what the deployment means, what is being delegated to it, who is accountable for what it does, and what kind of organisation emerges on the other side.
The most important conversations are the uncomfortable ones.
AI deployments succeed or fail on whether the leadership team can have the difficult conversations the technology makes possible — about reputation, about identity, about what the organisation has actually decided to become. My job is to make those conversations possible, not to make them comfortable.
Frameworks serve thinking, not the other way round.
The AI Archetypes Framework is a tool for opening up conversations that organisations otherwise have difficulty starting. It is not a checklist, a maturity model, or a prescription. The work in any engagement is the thinking your leadership team does — the framework is what gives that thinking some structure.
Engagements are designed to leave you stronger, not dependent.
I am not building a practice that scales by holding clients in extended relationships they no longer need. The aim of any engagement is that your leadership team develops its own capability to think this through, and the Advisory Partnership ends when that capability is established.
Next Steps
My focus is the leadership dimension of AI — the judgement, identity, and accountability decisions that sit with boards and senior leaders. That is the work I do myself, and it is deliberately distinct from technology selection, implementation, or tool training.
Where an engagement also calls for those things, I draw on a trusted network of associates, so that the leadership work and the practical work join up rather than sitting in separate silos.
There are three ways to begin, depending on where you are.
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First conversation
A 20-minute exploratory call
For exploring whether what I do fits what you face. No preparation needed and no commitment beyond the call itself.
Specific brief
An email enquiry with a brief
For situations where you have a clear sense of what you might want and would like a written response with scope, approach, and indicative cost.
Ready to commission
A tailored proposal
For situations where you are ready to commission work and would like a formal proposal to share internally before deciding.